Paying homage to a 90s grunge aesthetic, the '50 Boys of Summer' editorial features some of the most talented model up-and-comers in the business. Photographer Eva K. Salvi's latest exclusive for F****** Young! Online captures 50 models on London streets that include Elite's Jake Hold, FM's Jimmy Q and Select face Alexander just to name a few.
The inked models channel their inner hoodlum while posing amidst an urban backdrop. Outfitted by wardrobe stylist Krishan Parmar, the guys pull off a casual wardobe of vintage-inspired streetwear from the labels that include Baartmans & Siegel, Supreme Being and Billionaire Boys Club among others.
The '50 Boys of Summer' editorial exclusive for F****** Young! captures candid imagery of its edgy model stars. These images defy tradition and embrace a bold vision of masculinity that is both raw and unconventional.
Raw Hoodlum Photography
The 50 Boys of Summer Editorial Captures Candid Imagery
Trend Themes
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Grunge Fashion Revival — Opportunity for fashion industry to tap into the nostalgia of 90s fashion and incorporate edgier, raw elements into mainstream styles.
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Streetwear Influenced Styling — Opportunity for fashion and retail industries to incorporate vintage-inspired streetwear brands into their collections and tap into the growing market demand for casual, yet stylish clothing.
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Candid Imagery in Fashion Photography — Opportunity for fashion industry to move beyond posed, artificial imagery and incorporate more raw, authentic and candid photography in branding and marketing.
Industry Implications
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Fashion — Trend towards grunge and streetwear inspired fashion offers opportunities for apparel brands, designers and retailers to cater to the growing demand for edgier styles.
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Photography — Trend towards candid and authentic imagery in fashion photography creates opportunities for photographers and agencies to showcase raw and unconventional aesthetics.
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Retail — Growing market demand for vintage-inspired streetwear brands presents opportunities for retailers to incorporate these brands into their collections and attract trend-savvy customers.