Tempting Dessert Sneakers

The 5 Second Rule Vans Era Will Have You Drooling

Carl Floyd Medley III takes advantage of the smooth canvas surface on the Vans Era for his custom designed 5 Second Rule sneakers.

It's no secret that Medley had chilled sweets on the mind when he designed these shoes. Made to look like a dessert, the back of the shoe is artfully painted like a waffle cone while the front is a mix of vanilla, strawberry and chocolate ice cream with a bit of fudge. It doesn't stop there, as sprinkles are spread around the laces and a mouth-watering cherry is nestled right at the center, sinking into the rich chocolate.

If you weren't craving ice cream before, after starring at the 5 Second Rule Vans you won't be satisfied until you duck into the nearest dessert parlor.

Trend Themes

  1. Customized Food-inspired Sneakers — The rise of customized food-inspired sneakers presents an opportunity for shoe companies to partner with culinary artists to create unique designs.
  2. Artistic Footwear Designs — Footwear companies can collaborate with artists to create eye-catching and unusual designs, such as sneakers that look like dessert.
  3. Food-inspired Fashion — The trend of food-inspired fashion, such as dessert sneakers, can provide opportunities for collaborations between fashion designers and food brands.

Industry Implications

  1. Food and Beverage Industry — Food and beverage companies can explore collaborations with shoe companies to create food-inspired sneakers as a new marketing avenue.
  2. Footwear Industry — The customized sneaker trend opens up new opportunities for footwear companies to partner with artists and designers to create unique and artistic designs.
  3. Fashion Industry — The trend of food-inspired fashion can provide opportunities for collaborations between fashion designers and culinary artists to create innovative and playful designs.

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