Costco is famous for its budget-friendly, in-store food court and now the chain is stepping up its game by adding a $5 Açaí Bowl to its menu. Just like the store's popular hot dogs and pizza slices, the new dish will give consumers an easy way to fuel up on the go, without spending a fortune.
Costco's new $5 Açaí Bowl is a gourmet smoothie bowl that serves as a perfect breakfast or mid-day snack. Just like the smoothie bowls served in hip cafes and restaurants, Costco's version features an icy açaí berry smoothie topped with strawberries, blueberries, and a crunchy banana chip and granola crumble. But unlike the versions found in cafes, the Costco smoothie bowl sells for just $5 a pop.
Food Court Smoothie Bowls
Costco is Now Selling a $5 Açaí Bowl at Its In-Store Food Courts
Trend Themes
1. Affordable Smoothie Bowls - The trend of affordable smoothie bowls continues to grow, with potential for disruption in the health food industry.
2. Quick and Healthy Food Options - The trend of offering healthy food options that are quick and easy to access continues to be in demand, presenting opportunities for innovation in the fast food and convenience store industries.
3. Retailer-food Service Convergence - The trend of retailers expanding food service options in-store blurs the lines between retail and food service industries, providing opportunities for strategic partnerships or internal innovation.
Industry Implications
1. Fast Food - Affordable smoothie bowls and other healthy snack options have the potential to disrupt traditional fast food chains.
2. Convenience Store - The trend of offering quick and healthy food options presents an opportunity for convenience stores to expand beyond traditional snack foods.
3. Grocery - Retailers like Costco are blurring the lines between food service and groceries, creating opportunities for other grocery chains to innovate their in-store food options.