Noelly Michoux was tired of struggling to find skincare to meet her specific needs and decided to create 4.5.6 Skin, a new skincare brand that creates personalized skincare for melanin-rich skin. After taking a quick quiz or getting a consultation, consumers will get to choose the products that work best for their needs, and decide whether they'd like to experience them with or without fragrance.
From the brand, users can get everything from cleansers and masks to targeted treatments based on their specific needs and goals. The fresh skincare includes products like the DAY HACK Matte Moisturizer, which can be customized based on skin phototype, skin type and common concerns such as acne scars, unevenness, sun spots or enlarged pores.
Custom Melanin-Rich Skincare
4.5.6 Skin Makes Tailored Solutions for Darker Skin
Trend Themes
1. Personalized Skincare for Melanin-rich Skin - 4.5.6 Skin's approach presents a disruptive innovation opportunity for skincare companies to offer personalized products and services for customers with diverse skin tones.
2. Skin Type Consultations - Offering quizzes or consultations to identify customers' individual skin types and pairing them with appropriate products presents an opportunity for skincare companies to improve customer satisfaction and retention.
3. Customizable Beauty Products - Customization in beauty products is trending, and 4.5.6 Skin's approach presents opportunities for brands to create customizable skincare products that cater to specific needs and preferences.
Industry Implications
1. Skincare - Skincare companies can benefit from a move toward personalized products and consultations to cater to diverse skin tones.
2. Beauty - Customizable beauty products are trending, and 4.5.6 Skin's approach presents opportunities for other beauty brands to create customizable products.
3. Health and Wellness - The beauty and skincare industry's shift to inclusivity and personalization aligns with a wider trend in health and wellness toward individualized care and products.