The 40s & Shorties holiday lookbook is shot in the midst of the desert.
The holiday collection, like the fall and summer collections before it, follows a vibrant, eye-catching aesthetic that's heavily dependent on graphic prints and unusual color combinations (think emerald green and magenta, for instance). The brand's signature illustrations are peppered throughout the collection, adding an extra flair. For example, one illustration of "rachets and hoes" (literally) brings a quirky, comedic vibe to a pair of socks.
Socks are an item that most people don't give a second thought about. However, a bright sock can be a powerful addition to any outfit. All of these color combinations, for instance, will definitely attract the eyes of passers-by.
Desert Journey Lookbooks
The 40s & Shorties Holiday Lookbook Features Patterns and Graphics
Trend Themes
1. Graphic Prints - Disruptive innovation opportunity: Develop sustainable alternatives to traditional graphic printing processes.
2. Unusual Color Combinations - Disruptive innovation opportunity: Create AI-powered color palette generators to assist designers in exploring unique and eye-catching combinations.
3. Quirky Illustrations - Disruptive innovation opportunity: Integrate augmented reality technology to bring illustrations to life, enhancing the storytelling aspect of products.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement on-demand manufacturing to reduce waste and enable customizable designs for personalized fashion items.
2. Textile Printing - Disruptive innovation opportunity: Develop digital printing methods that utilize eco-friendly inks and minimize water and energy consumption.
3. Product Design - Disruptive innovation opportunity: Apply biomimicry principles to create sustainable materials and products inspired by nature.