Instead of having to choose whether to invest in a blender or a juicer, consumers now have the option of purchasing Breville's newest innovation, the 3X Bluicer Pro. This hybrid appliance can be used for blending, juicing and even introduces a third new beverage category that Breville calls "Bluicing."
The space-saving design boasts interchangeable parts and tons of great features for blending and juicing, including one-touch programs for creating green smoothies, frozen cocktails and crushed ice. Thanks to its unique design, the appliance can be used to combine freshly extracted juice into blends, which has the potential to inspire inventive new drinks and reduce kitchen waste.
To introduce the appliance in a fun way, Breville is partnering with SoulCycle on a five-city tour to share special Bike and Bluice classes.
Juicer-Blender Hybrids
Breville's 3X Bluicer Pro Blends, Juices and Can Combine Both
Trend Themes
1. Hybrid Appliances - The trend of hybrid appliances allows consumers to have multiple functionalities in one product, creating convenience and saving space.
2. Blended Juices - The rise of blended juices opens up opportunities for innovative new drink combinations and reduced kitchen waste.
3. Collaborative Marketing - Collaborative marketing partnerships, such as Breville's partnership with SoulCycle, can help create engaging experiences and build brand awareness.
Industry Implications
1. Kitchen Appliance - The kitchen appliance industry can capitalize on the trend of hybrid appliances by developing more products that combine multiple functionalities.
2. Beverage - The beverage industry can take advantage of the trend of blended juices by creating unique and healthy drink options.
3. Fitness - The fitness industry can explore collaborative marketing opportunities with kitchen appliance brands to offer unique fitness experiences and promote healthy living.