Meta (formerly Facebook) has launched a new and improved process for its 3D avatar creation on Facebook, Messenger, and Instagram. The new avatars arrive with greater customization options and much more refined features, allowing users to create characters that actually resemble themselves.
While Instagram has offered digital avatars to its users since 2019, the feature never took off in a major way. Now, with these new updates, it is clear that Meta is aiming for the feature to become more commonly used as it will open up new opportunities for sponsored content. In addition, it will further the brand's expansion into the metaverse by introducing users to digital avatars that can eventually be used in an entirely virtual world.
"VR and Quest are key parts of our metaverse vision, but we see the metaverse as an interconnected digital world, one that bridges VR and AR, in addition to more familiar platforms like your phone and computer. Rolling out avatars across our platforms is an early step towards making this a reality" said the company in a recent press statement.
Lifelike 3D Metaverse Avatars
Meta Launches Updates Improving Its 3D Avatars for Facebook & Insta
Trend Themes
1. Improved 3D Avatar Customisation - Meta's new and improved avatars allow for greater user customization, opening up opportunities for new avatars in the metaverse.
2. Increase in Sponsored Content - Meta's increase in user avatars indicates a potential increase in sponsored content.
3. Expansion of Meta Into Metaverse - Meta's digital avatar initiative marks a potential expansion of the brand into the metaverse.
Industry Implications
1. Social Media - Social media platforms like Facebook and Instagram are the target industry for the new 3D avatars, as they allow for increased user engagement and sponsored content.
2. VR/AR - Meta's focus on avatars and the metaverse indicates a potential disruptive innovation opportunity for VR/AR companies.
3. Marketing/advertising - The increase in sponsored content possibilities due to the new 3D avatars marks a potential opportunity for marketing and advertising industries.