In an effort to support children amid a turbulent year, Rice Krispies Treats recently joined forces with award-winning actress and mom, Idina Menzel to launch the 365 Days of Love and Support Kits. The campaign focuses on inspiring parents to find moments where they can express extra love to their little ones and encourages them to do a little self-reflection and ask themselves, "What do your kids need to hear today?"
The Rice Krispies Treats 365 Days of Love and Support Kit includes a custom daily planner packed with inspirational prompts and a pen – making it easy for parents to include heartfelt messages of love and support for their children.
The limited-edition kits can be found online with no purchase necessary.
Empowering Children's Campaigns
Rice Krispies Treats and Idina Menzel Look to Support School Kids
Trend Themes
1. Parental Support Kits - The trend of empowering parents to express love and support for their children through pre-made kits, such as the Rice Krispies Treats 365 Days of Love and Support Kit.
2. Inspirational Daily Planners - The trend of providing consumers with daily planners filled with inspiring prompts for self-reflection and personal growth, like those included in the Rice Krispies Treats 365 Days of Love and Support Kit.
3. Celebrity Collaborations - The trend of companies partnering with celebrity figures, such as Idina Menzel, to promote their product and message through exclusive campaigns.
Industry Implications
1. Food and Beverages - The food and beverage industry can potentially use pre-packed kits or themed products to attract more customers through innovative campaigns that promote emotional connections with their brand, like the Rice Krispies Treats 365 Days of Love and Support Kit.
2. Stationery and Gifting - The stationery and gifting industry can embrace the trend of personal and inspirational daily planners as a means to help consumers create meaningful connections with loved ones, as seen with the Rice Krispies Treats 365 Days of Love and Support Kit.
3. Entertainment - The entertainment industry can capitalize on the use of celebrity partnerships and inclusive campaigns to promote their message and cause, as exhibited by Idina Menzel's involvement with the Rice Krispies Treats 365 Days of Love and Support Kit.