SBTG works in collaboration with New Balance and Limited EDT on a new iteration of the New Balance 327 shoe silhouette for the season. The footwear arrives with a split tonal block design that is true to the original with additional animal print on the side.
The medial side of the sneaker showcases the leopard print that references SBTG alongside additional artwork patterning. The lateral side of the sneaker takes on a more militaristic influence with hairy suede materials done in olive green. This is paired with additional black nylon materials and screen-printed logos reading "N" for both textural and tonal contrast.The 900 sandal also drops along with the sneaker and both are set to launch officially on October 15th.
Textural Earthy Tonal Sneakers
Singapore's SBTG Works with New Balance on a New 327 Shoe
Trend Themes
1. Collaborative Sneaker Design - The trend of collaborating with different brands to create unique and limited-edition sneakers is disrupting the footwear industry, providing opportunities for innovative design and increased brand exposure.
2. Animal Print Sneakers - The trend of incorporating animal prints into sneaker designs is on the rise, offering an opportunity for brands to tap into the growing demand for bold and eye-catching footwear styles.
3. Militaristic Influenced Sneakers - The trend of incorporating militaristic aesthetics and materials into sneaker designs presents opportunities for brands to cater to consumers seeking edgy and rugged footwear options.
Industry Implications
1. Footwear - The footwear industry can explore disruptive innovation opportunities by embracing collaborative design approaches and incorporating trending elements like animal prints and militaristic influences in their sneaker designs.
2. Fashion Retail - Fashion retail businesses can capitalize on the growing demand for unique and limited-edition sneakers by partnering with designers and brands to create exclusive sneaker collections that cater to consumers seeking bold and edgy styles.
3. Art and Design - The art and design industry can find disruptive innovation opportunities by collaborating with footwear brands to create unique sneaker designs that incorporate elements of animal prints and militaristic aesthetics, blurring the lines between fashion and art.