The '321 Water Bottle' by Gretha Oost, Paul Charlwood and Andrew Howley blends the portability of bottled water with the potability of a filtration system. The '321 Water Bottle' acts like a French press coffee maker--just add water, insert the filter and push it down. The BPA-free bottle is meant to make filtered water accessible anywhere.
While the '321 Water Bottle' is great for people on the go, for home use, boiling water is still my pick for places without potable water.
French Press Filtration Systems
'321 Water Bottle' for Portable, Potable Refreshment
Trend Themes
1. Portable Filtration Systems - The '321 Water Bottle' demonstrates the disruptive innovation of combining portability with a filtration system, creating opportunities for other portable filtration solutions.
2. Convenient Water Purification - The French press-style design of the '321 Water Bottle' opens up opportunities for convenient and easy-to-use water purification products.
3. Bpa-free Water Bottles - The use of BPA-free materials in the '321 Water Bottle' highlights the trend towards healthier and safer options for reusable water bottles.
Industry Implications
1. Outdoor Adventure Gear - The '321 Water Bottle' presents opportunities for outdoor adventure gear companies to develop portable filtration systems for camping and hiking.
2. Home Water Filtration - The French press-style design of the '321 Water Bottle' could inspire innovation in home water filtration systems, providing a convenient and effective option for households.
3. Sustainable Product Packaging - The emphasis on using BPA-free materials in the '321 Water Bottle' points to a trend in the packaging industry towards sustainable and eco-friendly materials for consumer products.