The 32 Effervescent Breath Treatment with IsoVoxy offers a new experience when it comes to breath mints. As though inspired by the fun childhood candy Pop Rocks, it has a crackling effect as soon as it hits the tongue. Although it is hard to determine whether this added benefit of the breath mints has to do with better bacteria control or simply an exciting experience, it is clear that it will appeal to many.
Created by Dr. Thomas P. Connelly, a cosmetic dentist, the 32 Effervescent Breath Treatment with IsoVoxy is available in four different flavors: honey mint, spearmint, lemon mint and the original peppermint. As written by Hilary Howard, "The sugar-free crystals, which you pour onto your tongue to produce the crackling effect, are made with toothpaste additives and zinc in addition to carbon dioxide, the ingredient that creates the party in your mouth."
Crackling Breath Mints
32 Effervescent Breath Treatment with IsoVoxy is Pop Rocks for Adults
Trend Themes
1. Effervescent Treatments - The crackling breath mints highlight the trend of effervescent treatments, which offer a unique sensory experience for consumers.
2. Novel Flavors - The availability of four different flavors in the breath mints showcases the trend of introducing novel and enticing flavors to enhance the consumer experience.
3. Interactive Consumption - The crackling effect created by the breath mints taps into the trend of interactive consumption, creating a fun and engaging experience for users.
Industry Implications
1. Oral Care Products - The crackling breath mints present a disruptive innovation opportunity for the oral care products industry to create unique and exciting breath fresheners.
2. Confectionery - The incorporation of a crackling effect in the breath mints opens up possibilities for innovation in the confectionery industry, adding a new element of surprise and enjoyment to traditional candies.
3. Health and Wellness - The effervescent nature of the breath mints aligns with the health and wellness trend, providing consumers with a refreshing and invigorating breath treatment option.