3-D tongues probably aren't the first thing that comes to mind when you think about a Japanese subway station, but then again, Tokyo is filled with the unexpected. The plastic, human-sized Pepto-Bismol pink tongues were spotted at Ometesando station on glossy boards of the same color, with white text on each tongue hinting at reasons why having fresh breath might be a good idea.
The intention of these enormous tongues? To raise awareness for Reach toothbrushes, specifically, those with the tongue scraper pad on the back.
They definitely encourage brand interaction. A C-Scout Japan rep said the ads were getting quite a bit of hands on attention; old and young were walking up to touch and attempt to lift the giant tongues.
3-D Tongues
Japanese Subway Ads
Trend Themes
1. 3-D Ads - Opportunity for businesses to use three-dimensional advertisements to attract user engagement and interaction.
2. Unexpected Marketing - The use of unconventional and surprising marketing tactics to capture consumer attention and raise brand awareness.
3. Interactive Advertising - The increasing adoption of interactive advertising methods to create a memorable brand experience.
Industry Implications
1. Advertising - Innovative advertising techniques and mediums can revolutionize the way businesses promote their products and services.
2. Consumer Goods - Opportunity for consumer goods companies to create unique and engaging marketing campaigns that resonate with their target audience.
3. Transportation - Integration of interactive advertisements in transportation infrastructure can offer a new revenue stream for transportation companies while providing an entertaining experience for commuters.