Conceptualizing the online sphere of luxury retail is often hard to do. With the successful launch of Net-A-Porter and The Outnet, 2-Times.com is an Australian luxury retailer known for infusing art installations and philosophical meaning with their products. With the release of the 'A I R less' lookbook, the online retailer maximizes its voice in the obscurity of the fashion world. Between modelling fashions from Maison Martin Margiela and Commes des Garcons, 2-Times.com showcases the high end ideology of modern gothic features.
The lookbook features a model strutting her way through a beautifully abandoned abyss in the middle of an Australian wasteland. The gothic approach to her look stands alone against the vibrant shades of her surroundings.
Gothic Luxury Editorials
'A I R less' by 2-Times.com Captures Haute Couture Down Under
Trend Themes
1. Luxury Retail Conceptualization - There is an opportunity for luxury retailers to infuse art installations and philosophical meaning to their products, as demonstrated by 2-Times.com.
2. High-end Gothic Fashion - The fusion of high-end fashion and gothic features presents an opportunity for designers and brands to create unique, statement-making looks.
3. Online Luxury Fashion - Luxury retailers can maximize their voice in the obscurity of the fashion world through visually stunning lookbooks and innovative digital marketing strategies.
Industry Implications
1. Luxury Retail - Luxury retailers can benefit from infusing art and philosophy into their digital presence, as demonstrated by 2-Times.com.
2. Fashion Design - Fashion designers have the opportunity to experiment with gothic elements in their high-end collections.
3. Digital Marketing - Digital marketing companies can help luxury retailers maximize their online presence by creating visually stunning lookbooks and innovative strategies.