28 is a fem-tech startup that's on a mission to help women redefine their health and well-being by connecting them to what their body needs at different times during their menstrual cycle. 28 sets itself apart as a first-of-its-kind app with a hyper-personalized, cycle-based fitness and holistic wellness experience for women. On the app, users will find free daily exercises and nutrition profiles designed for hormone health, as well as science-based emotional insights to help women experience themselves, and their relationships, better.
"You deserve more than a period tracker. Your cycle has four phases, and each phase brings changes to the brain and body," says Founder Brittany Hugoboom, "Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimize your physique, hormones, and mood."
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Trend Themes
1. Cycle-syncing Wellness Apps - Cycle-syncing wellness apps like 28 are on the rise and are changing the way women approach health and wellness by hyper-personalizing fitness and nutrition routines based on the menstrual cycle.
2. Fem-tech - The growing fem-tech industry is proving to be a disruptive innovation opportunity, providing health and wellness options specifically catering to women's needs.
3. Hyper-personalized Fitness & Wellness - With apps like 28, the trend towards hyper-personalized fitness and wellness is growing, providing users with personalized routines based on their individual needs and preferences.
Industry Implications
1. Health & Wellness - The health and wellness industry has an opportunity to design innovative products and services that cater to the unique needs of menstruating individuals by offering personalized options like cycle-syncing wellness apps.
2. Technology - Technology companies are uniquely positioned to develop and market fem-tech solutions that make women's lives easier by providing menstrual cycle tracking, fertility monitoring, and other health and wellness options.
3. Fitness & Nutrition - The fitness and nutrition industry can innovate by creating personalized fitness plans and nutritional supplements that target specific phases of the menstrual cycle to help users optimize their physical and emotional wellbeing.