If you have enough riches to have this dress then you are one of the members of Walton family. This very expensive dress worth £2.4m was designed by Thomas Heverin of Sligo and was specially made for the launch by Appleby's. It is encrusted with 4,000 diamonds which takes 200 hours to hand sew each.
Implications - The glamorization of weddings often inspires brides to go all out on their special day. Companies have been able to profit on this idea by using it as a selling point to convince brides to purchase expensive items that they'll only have for one day. That's the trade-off, but these businesses also provides by pulling off elegantly extravagant pieces that are supposed to be worth the money. The media's influence on going all out for special events will always promote materialism which benefits companies who specialize in entertaining events.
Ultra Luxury Fashion
£2.4m Diamond Dress
Trend Themes
1. Luxury Weddings - Companies can capitalize on the glamorization of weddings by offering expensive items and services that cater to brides' desire for extravagance.
2. Ultra-luxury Fashion - Designers can tap into the demand for exclusive and high-priced fashion pieces, such as the £2.4m diamond dress, to cater to affluent individuals seeking unique luxury items.
3. Media Influence on Materialism - Businesses can leverage the media's promotion of materialism during special events to market their products or services targeted at consumers looking to go all out.
Industry Implications
1. Wedding Industry - The wedding industry can provide extravagant and costly products and services, taking advantage of the desire for opulent weddings by brides.
2. Fashion Industry - The fashion industry can explore the market for ultra-luxury fashion items, appealing to affluent clientele who seek unique and exclusive pieces.
3. Event Planning Industry - The event planning industry can benefit from the media's influence on materialism, offering services for extravagant events that cater to consumers' desire for a memorable experience.