The newest addition to Chantecaille's lineup of luxury botanical skincare is the 24K Gold Serum Intense and its the brand's most robust formulation to date. This serum is potent yet gentle enough for daily use morning and night under moisturizer.
Some of the luxe ingredients in the formula include green freshwater microalgae, spirulina, botanical sugar, a glow-boosting ingredient from the resurrection plant and a fast-acting form of hyaluronic acid.
Gold, associated with luxury and wealth, is an attractive ingredient for skincare products, not just for its perceived prestige but also its potential benefits. This formula features a gold Vitamin C to visibly brighten the appearance of skin and gold pentapeptide that was chosen for its ability to "visibly [decrease] the appearance of wrinkles."
Gold-Infused Serums
The 24K Gold Serum Intense Includes Gold Vitamin C & Gold Pentapeptide
Trend Themes
1. Luxury Skincare - With the addition of gold-infused serums, luxury skincare lines have the opportunity to position themselves as offering high-end, prestige, results-driven products to consumers.
2. Natural Ingredients - Chantecaille’s gold-infused serums bring attention to the luxury skincare industry's use of natural ingredients in their formulations, encouraging other brands to incorporate plant-based ingredients in their product lines.
3. Anti-aging Products - The use of gold pentapeptide in skincare products is a trend in anti-aging, presenting an opportunity for the skincare industry to create more innovative and effective products that reduce the appearance of wrinkles.
Industry Implications
1. Beauty - The beauty industry has the opportunity to capitalize on the use of luxury, high-end ingredients like gold to target consumers who desire exclusive, high-quality skincare products.
2. Botanical Skincare - With Chantecaille's latest addition to their luxury botanical skincare line, the industry has the potential to innovate by including a wider range of plant-based ingredients in their products.
3. Anti-aging Skincare - The skincare industry can use gold pentapeptide, a popular anti-aging ingredient, to innovate with more effective products and target consumers who are interested in reducing the appearance of wrinkles.