Creative agency R/GA Australia and alcohol service company Jimmy Brings teamed up to create 2020 in a Can by asking themselves: "if 2020 was a drink, what would it taste like?" The answer comes in the form of a truly disgusting combination of ingredients to represent the bitterness of the year. As Michael Titshall, VP, managing director of R/GA Australia, describes: "Think stale breath from too much face-mask wearing, foamy hand sanitizer, and a salty aftertaste that lingers."
The exclusive run of revolting beverages was created by layering flavors like salt, toothpaste, black jelly beans and coriander. To ring in the New Year, people are encouraged to order a can and capture their reaction to tasting 2020 in a Can for their chance to win great perks like $2,021 in cash.
Off-Putting Canned Beverages
Jimmy Brings Combined Terrible Ingredients to Create "2020 in a Can"
Trend Themes
1. Disgusting Combinations - Incorporating terrible and unconventional ingredients into food and drink products to create unique experiences.
2. Novelty Beverages - Creating exclusive and limited-run beverages with unique flavor combinations to generate buzz and drive sales.
3. Participatory Marketing - Encouraging customers to share their experiences with unique products on social media, creating a sense of exclusivity and driving engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating unconventional ingredients into their products to create unique and exclusive experiences.
2. Marketing and Advertising - The marketing and advertising industry can develop participatory campaigns that encourage customers to share their experiences with unique and exclusive products.
3. Event Planning and Catering - Event planning and catering companies can offer novelty beverages with unique flavor profiles as part of their services to generate buzz and differentiate themselves from competitors.