Attendees of the 2017 US Open are now able to view and share the game through Snapchat Spectacles, which are be available on site and through various pop-up vending machines.
The high-definition, video-capturing sunglasses enable users to share their experiences hands-free, enhancing engagement while still offering the ability to share moments and memories. Through the glasses, images and videos can be captured and then shared through the Snapchat app. The Spectacles can be purchased on-site for the remainder of the tournament thanks to the social media platform's partnership with the United States Tennis Association.
The unique tech will be dispensed through electric yellow vending machines scattered throughout the event grounds. The Spectacles hope to enhance the attendee experience by reshaping the way fans interact with live sports.
Connected Sports-Viewing Glasses
Snapchat Will Be Dispensing Its Spectacles at the 2017 US Open
Trend Themes
1. Connected Sports-viewing Glasses - Providing a hands-free experience to capture and share live sports events.
2. Pop-up Vending Machines - Innovative retail distribution and marketing for technology products.
3. Enhanced Attendee Experience - Utilizing wearable technology to reshape fan engagement with live sports events.
Industry Implications
1. Sports Technology - Developing wearable technology for enhancing fan engagement with live sports events.
2. Retail Technology - Implementing pop-up vending machines for distribution and marketing of wearable and other technology products.
3. Event Management - Incorporating wearable technology like connected sports-viewing glasses to enhance attendee experience and engagement with live events.