In what has become a tradition for the athletic retailer, Nike has released details about its 2016 Black History Month collection. In honoring black athletes and historical figures, this year's products will be revealed in staggered launches featuring over 28 new styles.
The releases will vary from Nike's tennis, basketball, football, running, Nike iD and Jordan Brand lines, and will feature a vivid pan-American color palette, unified by a distinct geometric theme. The marquee sneaker releases include the LEBRON 13, KD8, KYRIE 2 and the KOBE 11, collections from Lebron James, Kevin Durant, Kyrie Irving and Kobe Bryant.
Some of the proceeds from the 2016 Black History Month collection will go to benefit Nike’s 'Ever Higher Fund,' a program that helps to bring mentorship and sports to African American youth.
Culture-Honoring Footwear
Nike's 2016 Black History Month Collection Boasts Vibrant Colorways
Trend Themes
1. Black History Month Collection - Opportunity to create culturally relevant products that celebrate black athletes and historical figures.
2. Staggered Product Releases - Opportunity to build anticipation and generate buzz by launching products in stages.
3. Pan-american Color Palette - Opportunity to tap into diverse cultures and create inclusive designs with a vibrant color scheme.
Industry Implications
1. Athletic Retail - Opportunity for sportswear companies to embrace diversity and launch limited edition collections.
2. Mentorship Programs - Opportunity to support youth empowerment initiatives by partnering with organizations to fund mentorship programs.
3. Sports Apparel - Opportunity for sports apparel brands to incorporate cultural themes and collaborate with influential athletes to create unique and meaningful collections.