The 2015 Chrysler 200 is here and looking to make a little noise with the big boys. The new model looks to make up for the mistakes of its predecessor and usher in a new era for Chrysler.
There was a lot of fuss about the older version of the 200 and much of it lied in issues with cost-cutting and bankruptcy but Chrysler is rising like a phoenix with floating chrome wings. The design of the car is sleek and looks more like a coupe than a family sedan. The Brand CEO and President of Chrysler Al Garnder describes the look as "Sporty yet soulful," and I would be inclined to agree.
The car is more than just gloss though and its 2.4-liter MultiAir 2 Tigershark I-4 will give you up to 184 horsepower while simultaneously improving on the fuel economy of the older model by 13%. When Chrysler says this is its re-invention, they're serious.
Sporty Yet Soulful Sedans
The 2015 Chrysler 200 Made a Roar at the Detroit Auto Show 2014
Trend Themes
1. Sporty Sedans - There is a growing trend for sportier designs and features in family sedans, creating opportunities for automakers to differentiate from traditional sedan offerings.
2. Improved Fuel Economy - The 2015 Chrysler 200 set a higher standard for fuel efficiency in sedans, creating a new trend for fuel economy improvements in the industry.
3. Sleek Coupe-like Design - The trend towards coupe-like designs in sedans gives designers and manufacturers an opportunity to attract younger demographics and expand their market share.
Industry Implications
1. Automobile Manufacturing - The automotive industry has the opportunity to create differentiated designs and fuel-efficient offerings to meet the growing demand for sporty yet practical sedans.
2. Automotive Technology - Advances in automotive technology such as hybrid and electric powertrains can lead to even greater improvements in fuel efficiency and performance in sporty sedans.
3. Marketing and Advertising - Brands have an opportunity to appeal to younger consumers by emphasizing the sporty design and improved fuel economy of sleek, high-performance sedans.