This post is in partnership with Cadillac. The All New ATS Coupe has arrived. Check it out here. . #ATSCoupe
Cadillac continues to turn heads at the North American International Auto Show by unveiling their highly-anticipated 2015 ATS Coupe. With all the great auto brands at the event, Cadillac separated itself from the pack with this debut.
The lighter, more agile ATS Coupe is the first compact luxury coupe from Cadillac. It sits about 1-inch lower than its cousin, the ATS Sedan, and is also slightly wider and longer. The lightweight coupe generates power from either a 2.0L turbocharged four-cylinder or a 3.6L six-cylinder engine. Drivers also have the option of rear-wheel or all-wheel drive.
In a move to garner more interest from the ever-important Gen Y demographic, the 2015 ATS Coupe is the first Cadillac equipped with OnStar 4G LTE connectivity, allowing up to seven devices to connect via WiFi at once. It's the internet on wheels, making it not only a luxury automobile, but a mobile hub.
Not compromising on design aesthetics either, the 2015 ATS Coupe is as sleek and aerodynamic as its brethren, the CTS Coupe and ATS Sedan.
Set to drop this summer, the 2015 ATS Coupe looks to carry on the 100-plus year traditions of the Cadillac brand while setting new auto trends in its wake. However, there's still no word on base model pricing. Stay tuned.
Highly Anticipated Luxury Coupes
2015 Cadillac ATS Coupe Debuts at NAIAS
Trend Themes
1. Compact Luxury Coupes - Opportunity to create more compact luxury coupes that offer features such as connectivity and sleek design.
2. Onboard Connectivity - Opportunity to offer onboard connectivity in luxury cars to target the Generation Y audience.
3. Lightweight Coupe Design - Opportunity to design more lightweight coupes with engines that provide both power and fuel efficiency.
Industry Implications
1. Luxury Automotive - Luxury car manufacturers can explore designing more coupe models with features that target the younger generations.
2. Mobile Devices & Connectivity - Companies that offer mobile devices and connectivity technologies can partner with car manufacturers to offer onboard connectivity solutions.
3. Automotive Engineering - Opportunity for automotive engineers to create more lightweight coupes with powerful engines and sleek designs.