The 2014 U.S. Open is just a few days away from teeing off, prompting Nike to release a collection of athlete apparel and footwear that will aim to make Nike Golf athletes feel comfortable in the humidity and heat of North Carolina, where the event will be held.
Nike's 2014 U.S. Open collection uses Elite Cooling apparel designed to beat the most extreme heat. This collection features lightweight, cool-to-touch fabrics, strategically positioned mesh panels to comfort the body's most heat-prone zones and woven constructions for enhanced ventilation and breathability. Hot and humid June weather may be on hand to greet athletes at the Pinehurst Resort and Country Club, but Nike's athletes will be fitted in cool and comfortable gear that will help them turn the heat up on their opponents.
Breathable Golf Apparael
Nike's 2014 U.S. Open Collection is Designed to Beat the Heat
Trend Themes
1. Elite Cooling Apparel - The trend of using Elite Cooling apparel to beat extreme heat in sports.
2. Strategically Positioned Mesh Panels - The trend of using strategically positioned mesh panels to provide comfort in heat-prone zones.
3. Woven Constructions for Enhanced Ventilation - The trend of using woven constructions to enhance ventilation and breathability in sports gear.
Industry Implications
1. Sports Apparel - The sports apparel industry can benefit from incorporating Elite Cooling technology to provide comfort in extreme heat.
2. Athletic Footwear - The athletic footwear industry can explore using strategically positioned mesh panels in shoes to provide cooling and comfort in heat-prone zones.
3. Athletic Gear Manufacturing - The athletic gear manufacturing industry can incorporate woven constructions to enhance ventilation and breathability in various sports equipment.