Off-season, snowboarder Travis Rice likes to keep himself busy by escaping to Jackson Hole, WY. Check this video out to watch Travis and his 2014 Toyota 4Runner conquer one of the few places left in America where man is the minority.
Whether he's surfing white rapids, jumping off tall trees into crystal turquoise waters or building campfires with friends, he continues to challenge the notion of fear while putting the little things of life into perspective.
"Keep It Wild" like Travis by visiting the Toyota 4Runner page.
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Keep It Wild
What Pro Snowboarder Travis Rice Does Off-Season
Trend Themes
1. Outdoor Adventure - The trend of seeking outdoor adventure activities such as white-water rafting and diving into crystal turquoise waters provides opportunities for the development of innovative gear and experiences.
2. Fear-challenging Activities - The trend of engaging in fear-challenging activities like jumping off tall trees presents opportunities for the creation of new extreme sports and adrenaline-fueled experiences.
3. Perspective Shift - The trend of putting the little things of life into perspective through outdoor escapades opens up opportunities for mindfulness and wellness businesses catering to individuals seeking a new outlook on life.
Industry Implications
1. Outdoor Gear - The outdoor adventure trend creates a demand for innovative outdoor gear and equipment designed for activities like white-water rafting and jungle exploration.
2. Adventure Tourism - The growing trend of fear-challenging activities and outdoor escapades fuels the adventure tourism industry, creating opportunities for travel companies specializing in extreme sports vacations.
3. Mindfulness and Wellness - The perspective shift trend towards embracing the outdoors as a means to appreciate life's little things presents opportunities for mindfulness and wellness businesses offering nature retreats and outdoor therapy programs.