At this year's North American International Auto Show in Detroit, a new 2014 SRT Viper color was announced to complement the ever-expanding color palette of the supercar.
Called Stryker Green, the new color suits the Viper line of cars perfectly in both name and shade. If the Stryker Green color reminds you of a snake's skin, then the people at SRT will be pleased to hear that, as Stryker Green is intended to be an evolution of its 2008 'Snakeskin Green' color, but "with more noticeable green and yellow elements for a liquid mercury appearance."
According to the car company, the new 2014 SRT Viper color application process takes eight hours to apply due to a hand-painting process "that includes multiple layer of coats."
Serpentine Auto Makeovers
The New 2014 SRT Viper Color Was Unveiled at the Detroit Auto Show 2014
Trend Themes
1. Customized Auto Colors - The trend of offering a wide range of unique and personalized colors for automobiles presents an opportunity for disruptive innovation in the auto paint industry.
2. Evolution of Color Palette - The trend of continuously expanding the color palette for supercars creates opportunities for disruptive innovation in the automotive design and manufacturing industry.
3. Hand-painted Application Process - The trend of using a hand-painting process for applying car colors opens up disruptive innovation opportunities in the automotive production and customization sector.
Industry Implications
1. Auto Paint Industry - The auto paint industry can capitalize on the trend of customized auto colors by developing innovative technology and techniques for creating and applying unique colors.
2. Automotive Design and Manufacturing Industry - The trend of expanding color palettes in supercars provides disruptive innovation prospects for the automotive design and manufacturing industry to create visually striking and unique vehicles.
3. Automotive Production and Customization Sector - The hand-painted application process trend presents disruptive innovation opportunities for the automotive production and customization sector to offer high-quality, bespoke paint finishes.