According to this infographic, 60% of American football fans will be watching the 2012-2013 NFL playoffs on their TV this year, compared to 8% who will watch it on their computers. This statistic makes perfect sense: after all, Sunday afternoons in many homes consists of salty treats and eager eyes huddled around larger than life television sets.
A staggering 73% of males in the United States watch football and 55% of women join in. The average American spends $100 a year on sports programming (which could include pay-per view fees or cable subscription fees).
27% of adults who watch football on TV spend 6-10 hours a week doing it. 60% of people watch for 5 hours or less.
This infographic not only looks at the viewer statistics of football on television, but also delves into the business numbers of the companies that broadcast it.
Frequent Football Viewership Charts
Tributing the Upcoming 2012-2013 NFL Playoffs
Trend Themes
1. Increased Television Viewership - The high percentage of American football fans watching the NFL playoffs on TV presents an opportunity for businesses to capitalize on advertising and sponsorship deals.
2. Growing Female Fanbase - With 55% of women in the United States watching football, there is potential for industries to create products and services catering specifically to female football fans.
3. Rise of Sports Programming Expenditure - As the average American spends $100 a year on sports programming, there is room for industries to offer innovative subscription packages and enhance the viewing experience.
Industry Implications
1. Television Broadcasting - Television networks can explore creative advertising strategies and sponsorships to capitalize on the increased viewership of football.
2. Sports Merchandise - Industries related to sports merchandise can tap into the growing female fanbase by offering a wider range of football-themed products targeted towards women.
3. Streaming Services - Streaming platforms can innovate their sports programming offerings to capture a larger share of the increasing expenditure on sports programming by the average American.