The 2011 Miss Reef Calender is the latest installation in an iconic surfer publication, but you won't see many surf boards or mean waves crashing through its video or picture collection.
Despite the fact that the 2011 Miss Reef Calender is ostensibly made for surfers, the almost exclusive focus of the calender is something slightly more universal: women in tropical Latin America wearing very small bikinis.
Implications - Aside from its virtual irrelevance to the sport of surfing itself, this shoot is an aesthetically appealing one that is an opportunity for surfers to show off their much-envied bodies and show themselves in a different light to audiences of the summer sport.
Photo Credits: Soakswim.com, Reef.com
Scantily-Clad Surfer Shoots
The 2011 Miss Reef Calender is a Swell Product
Trend Themes
1. Visual Content Marketing - The 2011 Miss Reef Calendar demonstrates the power of visually appealing content to capture audience attention and engagement.
2. Body Positivity Movement - The calendar provides an opportunity for surfers to promote body diversity and challenge conventional beauty standards in the industry.
3. Localization of Marketing Campaigns - The focus on women in tropical Latin America highlights the potential for targeting specific regional markets and cultural preferences.
Industry Implications
1. Fashion and Apparel - The calendar offers possibilities for fashion and swimwear brands to collaborate on promotional campaigns and create buzz around their products.
2. Tourism and Travel - By showcasing tropical Latin American destinations, the calendar can inspire travel enthusiasts and serve as a marketing tool for tourism companies.
3. Sports and Fitness - The calendar presents an innovative approach to promoting surf culture and the active lifestyle associated with the sport, which can capitalize on new markets and audience segments.