Judging from what Karl Lagerfeld created for the 2010 Chanel Haute Couture collection, ear-like bouffants will be spring's must-have hair style. (If you identify with Minnie Mouse, that is.)
Hair aside, with a palette of cool pastels ranging from dove grey to blushing pink, the 2010 Chanel Haute Couture collection definitely made a case for lavish femininity--what with its oversized bows, rosette detail and liquid silk gowns.
Implications - Youth consumers are looking to the past as fodder for their style choices. This stems from a fear of the future and a desire to return to a simpler time filled with nostalgia. Companies should create products that are retro and vintage to capture the mindset of this group.
Pastel Bouffant Fashion
The 2010 Chanel Haute Couture Collection Takes Cues from Minnie Mouse
Trend Themes
1. Retro Fashion - Opportunity for clothing brands to create retro and vintage-inspired collections to capture the nostalgia-driven style choices of youth consumers.
2. Pastel Color Palette - Opportunity for cosmetics and home decor industries to incorporate cool pastel shades into their products to align with the trendy color choices seen in the 2010 Chanel Haute Couture collection.
3. Oversized Bows and Rosette Detail - Opportunity for accessories and crafts industries to capitalize on the appeal of oversized bows and rosette detail seen in the 2010 Chanel Haute Couture collection by creating fashion-forward and customizable options.
Industry Implications
1. Clothing - Clothing brands can leverage the retro fashion trend and create collections that cater to the nostalgia-driven style choices of youth consumers.
2. Cosmetics - Cosmetics brands can incorporate cool pastel shades into their products to align with the trendy color choices seen in the 2010 Chanel Haute Couture collection.
3. Home Decor - Home decor brands can incorporate cool pastel shades into their products to align with the trendy color choices seen in the 2010 Chanel Haute Couture collection and cater to consumers looking for nostalgic touches in their homes.