The Standard hotels celebrate the new year with a nod to High School stereotypes in their 4th annual Staff Calendar that looks like a yearbook from the 80s.
Real staff from each of the Standards’ home towns were cast in a shoot by photographer Michael Elins on location at The Standard, Downtown LA.
The retro-looking calendar features stereotypes such as the nerd, the stoner, the jocks, the activist, the cheerleaders, the prom queen, the bully, the heartthrob and more.
The calendar is sent as a gift to the hotel’s regular guests. However, the Standard is making a few of the calendars available for sale for $20.
Celebrating High School Stereotypes
2009 Standard Staff Calendar
Trend Themes
1. Retro-themed Staff Calendars - Opportunity for businesses to create nostalgic-themed calendars featuring their own staff members, creating a connection with customers.
2. High School Stereotype Revival - The popularity of campaigns that embrace high school stereotypes provides potential for businesses to tap into nostalgia and target specific customer segments.
3. Limited Edition Collectibles - Creating limited edition products, like the staff calendars, can generate excitement among loyal customers and drive sales.
Industry Implications
1. Hospitality - Hotels can create their own themed calendars to highlight the unique personalities of their staff and build brand loyalty.
2. Photography - Photographers can offer their services to businesses looking to create nostalgic-themed campaigns, like the retro staff calendars.
3. Retail - Retailers can explore the concept of limited edition collectibles to create a sense of exclusivity and drive customer engagement.