JWT’s annual list of people and things they think will play an important role in pop culture and society in the coming year is one of my favourite publications. JWT’s 90 Things to Watch in 2009 was released this week, and it’s filled with both the anticipated and very unexpected. The JWT report offers a run down on what the agency expects will be influential trends in the new year.
Be sure to check out Trend Hunter’s own 2009 video trend report here.
The top 90 things in JWT’s report to watch out for:
1. 21st-Century Networking
2. Affordable Nutrition
3. Amy Poehler
4. Apatow-esque Humor (comedies by Judd Apatow: Anchorman, The 40-Year-Old Virgin, Superbad, Pineapple Express)
5. Bruno (the next Borat)
6. Building a Beauty Arsenal
7. Buraka Som Sistema (a Portuguese breakbeat band)
8. Career Reinvention and Extension
9. Chat-Avoidance Services
10. The Cleveland Show
11. Cloud Computing
12. The Collective Consciousness
13. Creativity in the Informal Economy
14. Credit Card Dieting
15. Crowdfunding
16. The Decline of E-Mail
17. Distraction as Entertainment
18. DIY Repairs and Renovations
19. Doha
20. Dragonball
21. EarthRoamer (rooftop tents for ‘adventure vehicles’)
22. Electric Bikes
23. Elizabeth Banks (Zack and Miri Make a Porno)
24. Emma Stone (SuperBad, The House Bunny)
25. The Energy Race
26. Environmental Exercise
27. Family-Friendly TV
28. Freebies
29. Gerard Butler
30. Girl Talk (American musician Gregg Gillis)
31. Giving Circles (groups who pool their funds to help community)
32. Gluten-Free (diet usually for those with wheat allergies or those with celiac disease)
33. Good Old-Fashioned Cooking
34. Graphic Novels Hit Hyperdrive
35. The Green-Collar Class
36. hi5
37. Holographic Projection
38. Home as Castle
39. HomeAway (vacation home rentals)
40. Homemade Beauty Treatments
41. How to Talk to Girls
42. Incognito luxury
43. Inconspicuous Travel
44. Innocent Cosmetics
45. Lady GaGa
46. Lala.com
47. Lance Armstrong
48. Lykke Li
49. Maria Pinto (one of Michelle Obama’s favourite designers)
50. Marketing with Aromas (scentvertising)
51. Michelle Obama
52. Microfinancing‘s Second Wave
53. Mobile Phones Get Personal
54. More Under One Roof
55. NASA’s Kepler Telescope
56. Netbooks
57. Noor
58. No "Paper" in Newspapers
59. Nutrition Replaces Dieting
60. Obama-speak
61. ODO7 (Aroma Jockeying)
62. Online TV Network Crackle
63. Online Video Ads
64. Outliers (as a term) [based on Malcolm Gladwell’s book]
65. Palin’s Grandson
66. Personalized Travel Guides
67. Pisco Sours [sour Peruvian cocktail containing Pisco brandy, egg whites and lemon]
68. Presidential Sightseeing
69. Prince William Wedding Watch
70. Product Source Tags
71. Radical Transparency Meets Genomics
72. Readers + Social Media = Revenue?
73. Residential Market for Solar Power
74. Ricky Rubio (Spanish basketball player)
75. Russell Brand
76. Safe-keeping
77. The Small Movement
78. Smart Garages
79. South Africa
80. Stuart Karten (L.A.-based industrial designers)
81. Sustainable Fishery
82. T. Boone Pickens
83. Telepresence
84. Touch Screens
85. Twitter Copycats
86. Virtual Reality Therapy
87. Virtual Socializing
88. Widgets
89. Wikileaks
90. Xbox Streaming
Not on front page