Viktor & Rolf is set to liven up Samsonite's Black Label Collection this 2009. The design duo will design beauty cases, boarding bags and travel totes in soft-edged pieces.
As Viktor & Rolf's designs are way too far from conventional, expect surreal Samsonite travel set that is in the shape of violins , cow bells or Russian dolls.
Rolf Snoeren narrates, "We are working on the idea of 'happy travel' - trying to do something more naïve and personal. A lot of luggage is very technical and impersonal - it's a challenge."
Luggage Couture
Viktor & Rolf Designs for Samsonite's Black Label Collection
Trend Themes
-
Personalized Luggage — Designing luggage that is unique and personal for each traveler presents an opportunity for disruptive innovation.
-
Artistic Luggage Designs — Designing luggage with unconventional shapes and styles that differ from traditional designs for aesthetic appeal creates a niche for boutique companies.
-
Sustainable Luggage — Creating luggage that is environmentally friendly by using sustainable materials and manufacturing processes can revolutionize the luggage industry.
Industry Implications
-
Fashion Luggage Industry — There is an opportunity to create an industry that solely focuses on combining fashion with functionality in luggage design.
-
Custom Luggage Industry — The custom luggage industry can take off by creating personalized luggage for individual customers to fit their specific needs.
-
Eco-friendly Luggage Industry — An eco-friendly luggage industry that prioritizes sustainability and environmentally conscious materials and production could see a rise in demand.