Reebok Classic collaborated with Garbstore, a retail store located in London, England, to create a collection of sportswear that draws from 1970s fashion for a contemporary adaptation.
In order to relay its 1970s fashion inspiration to the public and show of its new styles, the two companies created an unconventional editorial that depicts a long-haired illustrated male model. Included in the collection are a series of tracksuits, sneakers and branded long-sleeves and t-shirts. Again honoring the 1970s fashion inspiration, Reebok Classic is sure to promote sneaker models that were popular during the time, with its 'Phase II Runner' and 'Classic Leather' in the mix.
In addition to this, the majority of the apparel utilizes muted color palettes and simplistic retro branding, making for a nostalgic collection that's versatile to wear.
Illustrated Sportswear Editorials
Reebok's Collaborative Series Tributes Athletic 1970s Fashion
Trend Themes
1. Sports Fashion Revival - Opportunity for fashion brands to collaborate with sportswear companies to create updated vintage fashion pieces.
2. Illustrative Advertising - Opportunity for companies to use unconventional illustrated editorials to promote products and services.
3. Nostalgic Branding - Opportunity for companies to create nostalgic collections with muted color palettes and simplistic retro branding.
Industry Implications
1. Fashion - Fashion brands can collaborate with sportswear companies to create updated vintage fashion pieces.
2. Advertising - Companies can use unconventional illustrated editorials to promote products and services.
3. Sportswear - Sportswear companies can create nostalgic collections with muted color palettes and simplistic retro branding.