21st Amendment Brewery and Peet’s Coffee, two beloved San Francisco Bay Area craft beverage brands, joined forces for the first time with the launch of the 1966 Coffee IPA (6.8% ABV, 50 IBUs). Part of the 21st Amendment’s acclaimed "Insurrection Series," this limited-edition beverage pays homage to the coffee bar's roots, which began in 1966.
The 1966 Coffee IPA is handcrafted with Peet’s Ethiopian Super Natural and features a malt structure with defined bitterness. It boasts a bold and full flavor profile with notes of fruity blueberries and bright citrus from the Columbus, Citra, Amarillo, and Centennial hops.
The limited-edition ale will be released nationally across 28 states starting February 1, 2020, and comes in 12-ounce cans of six-packs and draft.
Homage-Paying Handcrafted Ales
21st Amendment Brewery & Peet’s Coffee Launch the 1966 Coffee IPA
Trend Themes
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Craft Beverage Collaboration — Craft beverage brands collaborating to create unique and innovative beer flavors.
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Coffee-infused Beers — The emergence of coffee-infused beers as a popular trend in the craft beer industry.
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Limited-edition Releases — Breweries creating limited-edition beers to generate excitement and demand among consumers.
Industry Implications
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Craft Beer — Craft beer industry can leverage coffee collaborations to create unique flavors and attract new customers.
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Coffee — Coffee industry can explore partnerships with breweries to expand their product offerings and reach a new audience.
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Beverage Packaging — Beverage packaging industry can capitalize on the demand for limited-edition releases by offering innovative packaging solutions for breweries.