Dr. Martens unveils its latest 1460 Remastered collaboration alongside Medicom Toy. The duo join forces and launch six special edition figurines with a special BE@RBRICK design. Each figurine is made to honor a different decade of Dr. Marten's rich history. The 1460 boot also references classic BE@RBRICK elements as the upper is debossed entirely to showcase a unique texture.
The side features a bright red '@' for a tonal contrast and reference to the contributing brand. Additional details include the fluffy laces and the fleece lining -- both of which are offered in either red or blue colors. The figurines themselves are wearing Dr. Martens from the past six decades. For examples, the 90s iteration boasts grunge aesthetics, 2010 with a beard and tattoos, 80s nodding to goth culture, and so forth.
Collaborative Vinyl Toy Boots
Dr. Martens Taps Medicom Toy for 1460 Remastered Collaboration
Trend Themes
1. Collaborative Toy Collections - Opportunity for brands to collaborate with toy makers on special edition figurines to promote both brands and their histories.
2. Personalized Product Design - There is now a trend for companies to incorporate personalization in product design as seen in the use of different colors and materials for the red and blue laces and fleece linings in the Dr. Martens and Medicom Toy collaboration.
3. Nostalgia Marketing - There is a trend for brands to leverage nostalgia by drawing inspiration from different decades in their history, as seen in Dr. Martens and Medicom Toy collaboration which honors different decades of the brand's history with figurine designs.
Industry Implications
1. Fashion and Footwear - Opportunity for fashion and footwear companies to collaborate with toy makers to add unique and special features to their brand's product line.
2. Toy and Collectible Industry - Opportunity for the toy and collectible industry to explore collaborations with fashion and footwear companies, creating merchandise that taps into different audiences.
3. Marketing and Advertising - Opportunity for marketing and advertising professionals to consider nostalgia and personalization strategies that can create a stronger bond between brands and their customers.