With the Chinese New Year fast approaching, many brands have been releasing rooster-themed products to commemorate the Year of the Rooster --- including Dr. Martens, with its new 1460 Boot.
Although the theme surrounding the brand's updated 1460 Boot is instantly evident, the design isn't too overwhelming. Dr. Martens manages this by including a laser-etched rooster on the sides of the footwear. These intricate designs take up the majority of the sides, but they blend into the rest of the burgundy leather for a more subtle look.
On the top of the boot, a band of bright red is included, which extends up to the heel tab as well and just above the sole, yellow stitching is featured. These accents give the new 1460 Boot just the right amount of color, making for a unique release that's still versatile.
Chinese Zodiac Combat Boots
Dr. Martens' 1460 Boot Celebrates the Chinese New Year
Trend Themes
1. Chinese New Year-themed Products - Opportunity for brands to develop products that celebrate the Chinese New Year with themed designs and colors.
2. Laser-etched Designs - Incorporating laser-etched designs on products to add intricate and visually appealing details.
3. Color Accents - Utilizing bright colors as accents on products to create a unique and eye-catching release.
Industry Implications
1. Fashion - Fashion brands can capitalize on the popularity of Chinese New Year by creating themed fashion items.
2. Footwear - Opportunity for footwear brands to introduce laser-etched designs on shoes for a more visually appealing and unique look.
3. Accessories - Brands can explore the use of color accents on accessories to make them stand out and attract customers.