The $100,000 money dress was made to help garner publicity for a gigantic lottery fund in the UK. More than 70,000 projects cover all kinds of needs have been funded already. The public has a huge say in how funds are allocated. The program is called the 50 Million Lottery Giveaway. The dress is made from Sterling Pound notes and is modeled by a UK television news personality.
Implications - The recession is slowly coming to a close and consumers are becoming more appreciative of designs that allow them to step back into their previous lavish lives. Businesses that showcase high-end designs will once again be embraced by consumers.
$100,000 Money Dress
Fashion Made of Sterling Pound Notes
Trend Themes
1. Luxury Fashion - Create high-end designs for consumers who are becoming more appreciative of lavish lives.
2. Innovative Marketing - Use unconventional marketing techniques like creating a dress made of money to garner publicity.
3. Crowdfunding - Create crowdfunding programs that allow donors to have a say in how funds are allocated.
Industry Implications
1. Fashion - Create luxury fashion designs that cater to consumers' desire for lavishness.
2. Marketing - Incorporate innovative marketing strategies like creating a dress made of money to generate buzz.
3. Non-profit - Implement crowdfunding programs that give donors a say in how funds are allocated to cover all kinds of needs.