While I understand the artistry of it all, I’m going to file this look under "Things I hope to not see in real life." These looks, shot by Richard Burbridge for 10 Magazine, are wildly smeared and a little clown-esque.
While your makeup may not be quite as flawless as it once was after a night of dancing, let’s hope it never reaches this point. The smeared look is finding its way into quite a few editorials, and is certainly a bold colored collection of images. But just so we’re clear, if I see you walking down the street with makeup like this from 10 Magazine, I will stare at you.
Super Smeared Shadows
10 Magazine Shows Crazy Post-Party Makeup Looks
Trend Themes
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Smeared Makeup Trend — Opportunity for makeup companies to create new lines of makeup that are specifically designed to achieve the smeared look, or for tutorials on how to create the look at home.
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Bold Editorial Makeup Trend — Opportunity for makeup artists to push boundaries with bold and artistic makeup looks, particularly for editorial shoots and runway shows.
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Clown-inspired Makeup Trend — Opportunity for costume and party supply companies to create clown-inspired makeup kits or tutorials for Halloween or theme parties.
Industry Implications
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Beauty and Cosmetic Industry — There is room for innovation in the development of new makeup products that cater to bold and unconventional looks.
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Fashion Industry — Opportunity for the fashion industry to showcase bold and artistic makeup looks in editorial shoots and runway shows.
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Costume and Party Supply Industry — Opportunity for businesses in the costume and party supply industry to capitalize on the clown-inspired makeup trend for Halloween or theme parties.