In order to celebrate its 30th year of business, the artisan pizza chain zpizza is teaming up with Gaby Dalkin of the popular blog 'What’s Gaby Cooking' to develop a limited-edition pizza.
The partnership between Dalkin and zpizza will involve the creation of a specialty pizza that will be available in 73 locations across the US. The new pizza will draw inspiration from Dalkin's blog, which focuses on creating California-inspired recipes from better-for-you ingredients. The collaboration is a perfect fit for the popular pizza chain, which was one of the first in the country to serve up healthy ingredients such as organic tomato sauce, gluten-free crust and veggie crumbles.
The collaborative effort demonstrates how restaurants and food companies can partner with online influencers to create dishes that will capture the attention of consumers.
Blogger-Crafted Pizzas
zpizza's Newest Dish Will Be Designed by Blogger Gaby Dalkin
Trend Themes
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Influencer-curated Menus — The trend of partnering with online influencers to create food menu items will continue to grow as restaurants and food companies seek unique offerings that appeal to consumers.
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Healthy Ingredient Pizza — The trend of healthy pizza options will continue to grow, as consumers seek out better-for-you ingredients and sustainable food choices.
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Limited-edition Collaborations — The trend of limited-edition food collaborations will continue to grow, as consumers seek out unique, one-of-a-kind food experiences.
Industry Implications
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Food and Beverage — Restaurants and food companies can partner with influencers to create unique menu offerings, tapping into consumers' desire for novel food experiences.
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Bloggers and Influencers — Food bloggers and online influencers have an opportunity to partner with restaurants and food companies to create menu items that reflect their brand and audience.
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Marketing and Advertising — The use of limited-edition collaborations between food companies and influencers can be a disruptive innovation opportunity for marketers and advertisers, driving sales and creating buzz around a product or service.