In order to celebrate its 30th year of business, the artisan pizza chain zpizza is teaming up with Gaby Dalkin of the popular blog 'What’s Gaby Cooking' to develop a limited-edition pizza.
The partnership between Dalkin and zpizza will involve the creation of a specialty pizza that will be available in 73 locations across the US. The new pizza will draw inspiration from Dalkin's blog, which focuses on creating California-inspired recipes from better-for-you ingredients. The collaboration is a perfect fit for the popular pizza chain, which was one of the first in the country to serve up healthy ingredients such as organic tomato sauce, gluten-free crust and veggie crumbles.
The collaborative effort demonstrates how restaurants and food companies can partner with online influencers to create dishes that will capture the attention of consumers.
Blogger-Crafted Pizzas
zpizza's Newest Dish Will Be Designed by Blogger Gaby Dalkin
Trend Themes
1. Influencer-curated Menus - The trend of partnering with online influencers to create food menu items will continue to grow as restaurants and food companies seek unique offerings that appeal to consumers.
2. Healthy Ingredient Pizza - The trend of healthy pizza options will continue to grow, as consumers seek out better-for-you ingredients and sustainable food choices.
3. Limited-edition Collaborations - The trend of limited-edition food collaborations will continue to grow, as consumers seek out unique, one-of-a-kind food experiences.
Industry Implications
1. Food and Beverage - Restaurants and food companies can partner with influencers to create unique menu offerings, tapping into consumers' desire for novel food experiences.
2. Bloggers and Influencers - Food bloggers and online influencers have an opportunity to partner with restaurants and food companies to create menu items that reflect their brand and audience.
3. Marketing and Advertising - The use of limited-edition collaborations between food companies and influencers can be a disruptive innovation opportunity for marketers and advertisers, driving sales and creating buzz around a product or service.