We have seen many zombie-related innovations at Trend Hunter over the last months, and now we’re seeing Eastpak right on board with that trend; in fact, they’ve been using zombies for a few years in they’re campaigns.
To crank it up a notch this year, Eastpak came out with the Zed and The Party-Belt campaign in which Zombie Zed is featured traveling from town to town with his own multifunctional Party-Belt.
Zed has a website, a facebook account and he is twittering as well as performing around Europe, singing own songs. Could Zed be the first Zombie Rockstar of web 2.0?
Zombie Rockstars
Eastpak's Zed and the Party-Belt Campaign
Trend Themes
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Zombie Marketing — Opportunity for brands to embrace the zombie trend and incorporate it into their marketing campaigns.
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Multifunctional Accessories — The rise of versatile products that serve multiple purposes, such as Eastpak's Party-Belt.
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Virtual Personalities — The emergence of fictional characters with their own online presence, creating opportunities for immersive storytelling and engagement.
Industry Implications
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Fashion and Accessories — Fashion brands can explore the concept of multifunctional accessories that offer convenience and functionality to consumers.
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Entertainment and Media — Opportunities for entertainment companies to create and promote virtual personalities that captivate audiences and spark online interactions.
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Marketing and Advertising — Advertising agencies can leverage the popularity of zombie culture to create unique and attention-grabbing campaigns that resonate with consumers.