Eastpak's Zed and the Party-Belt Campaign
Holger Mohr — November 18, 2009 — Pop Culture
References: party-belt & bravado
We have seen many zombie-related innovations at Trend Hunter over the last months, and now we’re seeing Eastpak right on board with that trend; in fact, they’ve been using zombies for a few years in they’re campaigns.
To crank it up a notch this year, Eastpak came out with the Zed and The Party-Belt campaign in which Zombie Zed is featured traveling from town to town with his own multifunctional Party-Belt.
Zed has a website, a facebook account and he is twittering as well as performing around Europe, singing own songs. Could Zed be the first Zombie Rockstar of web 2.0?
To crank it up a notch this year, Eastpak came out with the Zed and The Party-Belt campaign in which Zombie Zed is featured traveling from town to town with his own multifunctional Party-Belt.
Zed has a website, a facebook account and he is twittering as well as performing around Europe, singing own songs. Could Zed be the first Zombie Rockstar of web 2.0?
Trend Themes
1. Zombie Marketing - Opportunity for brands to embrace the zombie trend and incorporate it into their marketing campaigns.
2. Multifunctional Accessories - The rise of versatile products that serve multiple purposes, such as Eastpak's Party-Belt.
3. Virtual Personalities - The emergence of fictional characters with their own online presence, creating opportunities for immersive storytelling and engagement.
Industry Implications
1. Fashion and Accessories - Fashion brands can explore the concept of multifunctional accessories that offer convenience and functionality to consumers.
2. Entertainment and Media - Opportunities for entertainment companies to create and promote virtual personalities that captivate audiences and spark online interactions.
3. Marketing and Advertising - Advertising agencies can leverage the popularity of zombie culture to create unique and attention-grabbing campaigns that resonate with consumers.
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