Following the release of her lifestyle products, beauty vlogger Zoe Sugg is set to once again expand her personal brand with the launch of the Zoella Beauty Holiday 2016 Collection. For fans of the bubbly YouTube personality, the festive collection provides a fun way to get into the holiday spirit.
The Holiday 2016 Collection from Zoella Beauty is a multi-product line that contains everything from beauty hampers to travel-friendly product packs. The Pamper Hamper set consists of a adorable white box filled with holiday-scented products such as lotions and creams. On the other hand, the Secret Scenta kit features four mini fragrances in cheerful holiday scents that serve as the perfect stocking stuffers for friends and family.
Vlogger-Crafted Holiday Collections
Zoella Beauty is Releasing a Festive Holiday 2016 Collection
Trend Themes
1. Vlogger-crafted Holiday Collections - Beauty vloggers are creating holiday-themed products to expand their personal brands and provide festive options for consumers.
2. Multi-product Holiday Lines - Beauty brands are offering diverse product selections in their holiday lines to cater to different consumer preferences and maximize sales.
3. Holiday-themed Miniature Products - Miniature holiday-themed beauty products are becoming a popular choice as affordable stocking stuffer gifts.
Industry Implications
1. Beauty and Personal Care - Beauty influencers are leveraging their online presence to expand their personal brand and offer holiday-themed products that cater to consumer needs and preferences.
2. Consumer Goods and Retail - Consumer goods and retail companies are offering multi-product holiday lines to increase sales and cater to diverse consumer preferences during the holiday season.
3. Gift and Souvenir Stores - Gift and souvenir stores can benefit from carrying holiday-themed miniature beauty products as affordable stocking stuffer gifts that appeal to a wide range of consumers.