Australian photographer Zoe Spawton has taken note of an extremely stylish elderly man. Now based in Berlin, Spawton picked up on the clothing of an older Turkish local. He proceeded to track the gentleman on a daily basis, relaying an assortment of styles in the series titled What Ali Wore.
Each morning, Spawton would take a quick snapshot of Ali. During their brief encounters, he managed to take in camouflage ensembles, suits, hand bags, denim on denim and athletic coats, speaking to his ability and will to tackle diverse looks. While the two speak different language, Spawton learned of Ali's past as a doctor, tailor and father of 18 children. His remarkable life is mirrored in his apparel.
Elderly Style Guides
The Zoe Spawton What Ali Wore Series Depicts Senior Outfits
Trend Themes
1. Elderly Fashion - Opportunity for fashion brands to tap into an emerging demographic and create age-inclusive styles.
2. Street Style Photography - Increased demand for unique visuals for campaigns will require more photographers to capture diverse and individualistic styles.
3. Inter-generational Connection - Opportunities for brands to showcase their social responsibility through the promotion of diversity and inter-generational relationships.
Industry Implications
1. Fashion - Brands can shift focus to create collections that reflect the diverse and individualistic styles of senior fashionistas.
2. Photography - The fashion industry's increased demand for street style photography allows for more photographers to showcase diverse individuals and break down stereotypes.
3. Marketing & Advertising - Brands can promote age inclusiveness and diversity by featuring seniors in their campaigns, while also highlighting inter-generational connections.