Right away, people will be able to pinpoint the odd person out in the ZMG Newspaper Marketing Association ad campaign. From a flamboyant magician posing alongside President Obama and his administration to a showgirl sandwiched in a political protest, there is no hiding these colorful characters. Of course, that is the point. The campaign itself reads, "Where ads stand out every day."
The ZMG Newspaper Marketing Association ad campaign was conceived and executed by the Ogilvy ad agency based in Frankfurt, Germany. Art directed by Till Schaffarczyk and Christian Kuzman with creative direction by Dr. Stephan Vogel and Helmut Meyer, it shows that even in light of important events, this company will ensure that their reader's take note of the advertisements as well. The campaign was shot by photographer Norman Konrad.
Odd-Person-Out Ads
The ZMG Newspaper Marketing Association Campaign Stars Colorful Characters
Trend Themes
1. Colorful Character Advertising - Creating ads with vibrant and eye-catching characters will help brands stand out and capture audience attention.
2. Unconventional Advertising Campaigns - Using unexpected and unconventional elements in advertising campaigns can generate curiosity and intrigue among consumers.
3. Integration of Social Causes in Advertising - Incorporating social and political issues into advertising campaigns can create a deeper connection with consumers and spark conversations.
Industry Implications
1. Advertising - The advertising industry can leverage colorful and unconventional character-based campaigns to create memorable and impactful advertisements.
2. Entertainment - The entertainment industry can explore the use of colorful characters in their advertising campaigns to promote movies, TV shows, and live events.
3. Newspaper Publishing - Newspaper publishers can adopt vibrant and attention-grabbing ad campaigns to attract readers and increase ad revenue.