Typically, one does not seek out personality in a stirring spoon, but this is exactly what gives Zing! packaging the upper hand. The line of kitchen utensils presents itself above and beyond the simple and utilitarian expectations with a branding strategy that seeks to make friends.
Stickman Designs has come up with a playful recipe for enticing cooks into buy this range of colorful products. Firstly, the visual pleasure that the spectrum of silicone implements embodies is further adopted into the merchandizing scheme.
Vibrant blocks of color make up the tags, boxes and backings of Zing! packaging to ensure that the items really pop on the shelf. To reach out a little further, the pieces are personified and accessorized with sociable speech bubbles that express their culinary functions.
Communicative Cookery Branding
Zing! Packaging Discloses its Contents with Friendly Callouts
Trend Themes
1. Playful Packaging - Zing! packaging uses vibrant colors and personified speech bubbles to create a playful and eye-catching branding strategy.
2. Visual Merchandizing - Zing! packaging uses vibrant blocks of color to make the products stand out on the shelf.
3. Brands with Personality - Zing! packaging goes beyond simple and utilitarian expectations by giving kitchen utensils a personality through branding.
Industry Implications
1. Kitchen Utensils - The playful packaging trend creates opportunities for kitchen utensil brands to differentiate themselves and attract customers.
2. Retail - The visual merchandizing trend provides opportunities for retailers to create eye-catching displays and increase product visibility.
3. Brand Marketing - The trend of brands with personality opens up opportunities for companies to connect with consumers on a more personal and engaging level through their products.