Iconic rolling paper brand Zig-Zag has officially expanded into the content space, announcing the launch of Zig-Zag Studio. The new platform aims to create an avenue for Zig-Zag-related content, products, entertainment, and collaborations, as the brand readies itself for a digital-forward transformation.
To start, Zig-Zag Studio will release a clothing and accessories line called the '1879 Collection' -- a reference to the year the company was founded. Of course, the new collection will feature a range of references to the brand's 140-year long history. For example, duffle bags arrive with the brand's interlocking 'Z' pattern, while hoodies come embroidered with key Zig-Zag motifs.
"Having a 140+ year history gives us a nearly endless supply of material to translate into new forms, whether it’s clothing, entertainment, or experiences," said Harlan Raine, the Sr. Marketing Manager behind the 1879 Collection.
Rolling Paper-Branded Creative Studios
Zig-Zag Launches New Multimedia Platform, Zig-Zag Studio
Trend Themes
1. Rolling Paper Brand Multimedia Platforms - Opportunity for other rolling paper brands to create multimedia platforms for content, products, entertainment, and collaborations to transform their businesses digitally.
2. Brands Extending Into Content Space - Opportunity for other brands to extend themselves into the content space with the aim of creating avenues for brand-related content, products, entertainment, and collaborations.
3. Branded Historical Collections - Opportunity for brands to release historical collections that reference their long-standing history, creating a unique selling point for their products.
Industry Implications
1. Tobacco Industry - Opportunity for other companies within the tobacco industry to create multimedia platforms for content, products, entertainment, and collaborations to digitally transform their businesses.
2. Fashion Industry - Opportunity for other brands within the fashion industry to release historical collections that reference their long-standing history, creating a unique selling point for their products.
3. Entertainment Industry - Opportunity for brands within the entertainment industry to extend their businesses into the content space, creating avenues for brand-related content, products, entertainment, and collaborations.