Retro Athletic Chunky Footwear

Louis Vuitton's Zig Zag Sneaker Draws a 90s Skate Inspiration

Luxury fashion house Louis Vuitton recently unveiled its chunky Zig Zag sneaker in three different colorway options -- the model was originally launched in July 2018. The bulky footwear draws inspiration from a previous collaboration from the 90s, entitled the 'Osiris D3.' Some notable details of the premium shoe include a comfortably padded tongue tab and the large zig zag design that runs along the sides of the silhouette, directly referencing the Osiris D3 sneakers.

There are traction features throughout the outsole and thick midsoles to indicate that the construction process had athletic features in mind. The three colorway options include orange, all-white, and blue -- all of which feature matte, chrome, and gradient finishes throughout the uppers.
Trend Themes
1. Retro Athletic Chunky Footwear - Opportunity for fashion brands to tap into the nostalgia trend and create bold and nostalgic sneaker designs.
2. 90s Skate Inspiration - Potential for skateboard companies to collaborate with fashion brands and create skate-inspired footwear designs.
3. Zig Zag Design - Opportunity for shoe manufacturers to incorporate unique zig zag patterns into their sneaker designs for added visual appeal.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on the popularity of chunky sneakers and offer high-end, retro-inspired footwear to consumers.
2. Skateboarding - Skateboard companies can expand their product offerings by partnering with fashion brands to create skate-inspired footwear.
3. Shoe Manufacturing - Shoe manufacturers can leverage the zig zag design trend and create innovative sneaker designs that stand out in the market.

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