Reebok introduced its ZigTech technology in 2010 and in 2020, the brand is launching a brand-new silhouette called Zig Kinetica that is powered by energy return technology. The sneaker's silhouette is designed to channel and return energy with every step taken based on a three-part system that consists of a bouncy foam sole, the Zig Energy Shell and Zig Energy Bands that are said to expand and contract like rubber bands to provide spring-like actions. After testing the silhouette in 2019, Reebok is introducing its "biggest launch of 2020" with mixed martial arts star Conor McGregor.
Although the high-performance design of the energy return sneaker will be valuable for powering athletic pursuits, Reebok also notes that the sleek new style also seamlessly transitions to the street.
Energy-Return Sneakers
Reebok's Zig Kinetica is Shaped to Channel and Return Kinetic Energy
Trend Themes
1. Energy-return Footwear - Opportunity for footwear brands to incorporate energy return technology to improve athletic performance and style.
2. Bouncy Foam Soles - Bouncy foam soles provide new ways for companies to create footwear with better shock absorption that can help prevent injuries.
3. Spring-like Actions - Spring-like energy bands able to be incorporated into products in various industries, such as sports equipment and medical devices to improve efficiency.
Industry Implications
1. Sportswear - Sportswear companies can leverage energy-return technology to create high-performance, sleek and versatile products that can be used both on and off the field.
2. Footwear - The incorporation of bouncy foam soles and spring-like energy bands creates an opportunity for companies in the footwear industry to improve shock absorption and stride efficiency.
3. Medical Equipment - Energy-return technology can be applied to medical equipment and devices, such as prosthetics and mobility aids, to create more efficient and comfortable products for patients.