Rurally-Inspired City Buildings

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The 'Ziel' High-Rise Building Brings the Country to the Cityscape

The 'Ziel' high-rise building has been designed in collaboration between MVRDV and architect Monoblock as a structure for the cityscape that incorporates elements of the country. The building will measure in at 34-meters in height and will feature 40 apartments each finished with four different types of stone, while also prioritizing greenery. The building is designed for Montevideo, Uruguay and will feature a courtyard in the middle to maximize airflow as well as natural light within each of the apartments.

The 'Ziel' high-rise building will feature an array of large shared patios across the second, fourth, sixth and eighth floors, and is expected to receive LEED-Platinum certification. The building also features a series of overhangs to reduce heat gain from the sun.
Trend Themes
1. Rurally-inspired City Buildings - Designing structures that incorporate elements of the country within cityscapes creates disruptive innovation opportunities in urban real estate development.
2. Green Urbanization - Prioritizing greenery in urban architecture and maximizing airflow and natural light in buildings creates disruptive innovation opportunities in sustainable urban development.
3. LEED Certification - Sustainable buildings that receive LEED certification have a competitive advantage in the real estate market, creating disruptive innovation opportunities for developers to incorporate environmentally friendly features in their projects.
Industry Implications
1. Real Estate Development - The incorporation of natural elements in city buildings presents disruptive innovation opportunities for real estate developers seeking to create unique, environmentally conscious structures.
2. Architecture - Incorporating greenery, innovative building materials and efficient design features to buildings presents disruptive innovation opportunities for architects seeking to create sustainable, modern structures.
3. Sustainable Development - Prioritizing sustainable design features and receiving LEED certification presents disruptive innovation opportunities in urban real estate development, encouraging developers, investors and architects to create environmentally conscious structures.

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