Izzy Zero Waste Beauty is changing the beauty industry's relationship with the environment by setting a new standard as the world's first fully reusable, sustainable and direct-to-consumer beauty brand. It's estimated that "up to 96 billion units of packaging from the cosmetics industry alone end up in landfills and oceans every year," according to National Geographic, and the D2C brand is on a mission to reshape the industry with cleaner, safer and more sustainable solutions.
The brand uses a cyclical subscription business model that has a small carbon footprint—in fact, the entire supply chain is located within a 400-mile radius and it centers on fully reusable components. The brand is introducing itself to the world with a clean, plant-based and high-performance Zero Waste Mascara.
Zero-Waste Beauty Memberships
Izzy Zero Waste Beauty is a Reusable, Sustainable D2C Brand
Trend Themes
1. Zero Waste Beauty - The zero waste trend in beauty is disrupting the traditional linear business model by introducing reusable and sustainable solutions.
2. Direct-to-consumer Beauty - The D2C beauty trend is disrupting the traditional retail model, providing consumers with a more convenient, affordable, and personalized experience.
3. Sustainable Beauty Subscriptions - The sustainable subscription trend in beauty is disrupting the traditional linear consumable model by providing a circular and more eco-friendly approach.
Industry Implications
1. Beauty - The beauty industry presents opportunities for disruptive innovation by integrating sustainable and circular practices into their supply chain and packaging.
2. Subscription Services - Subscription services present opportunities for disruptive innovation by offering a circular and more sustainable model for consumables, such as beauty products.
3. Eco-friendly Packaging - The packaging industry presents opportunities for disruptive innovation by developing and implementing sustainable and reusable packaging solutions for the beauty industry and beyond.