The GreenUP Store and Resource Center is calling out to consumers to be mindful of food waste during the COVID-19 pandemic and it aims to encourage sustainable behavior by launching a feature with zero waste grocery tips, tricks, and resources through its platform. In doing so, GreenUP hopes that it can help consumers "plan meals more effectively, reduce food waste, and shop less frequently.
Some of the zero waste grocery tips include "leftovers [...] at the front of the line," meaning they should be kept visible and one must eat them within 48 hours. Another tip calls for the shopping list to be "a living, shared document." Here, GreenUP quotes Bea Johnson, author of Zero Waste Home, who recommends there is a physical copy of the shopping list in one's kitchen.
Zero Waste Grocery Tips
GreenUP Stresses the Importance of Sustainability During COVID-19
Trend Themes
1. Zero Waste Grocery - The trend of zero waste grocery is on the rise as more consumers are becoming aware of the importance of reducing food waste and sustainability.
2. Sustainable Meal Planning - Sustainable meal planning is a trend that emphasizes the importance of planning ahead and making use of leftovers in an effort to reduce food waste.
3. Sharing Economy - The sharing economy is a trend that allows consumers to share items like food, appliances, and other resources to help reduce waste in homes and communities.
Industry Implications
1. Grocery Retail - Grocery retailers have an opportunity to promote sustainability and zero waste by offering education, resources, and tools to help consumers reduce food waste.
2. Meal Kit Delivery - Meal kit companies have an opportunity to incorporate sustainable meal planning into their offerings and provide options for consumers to reduce their environmental impact.
3. Food Sharing Platforms - Food sharing platforms have an opportunity to connect individuals and communities to share surplus foods, reduce waste, and promote sustainable behavior.