Safety and utility no longer dominate space couture. Japanese space agency JAXA and Rocketplane Ltd, a space tourism company in Okalahoma, are sponsoring a space fashion contest for clothes that look good in zero gravity. The winners' designs can be worn on Rocketplane flights taking passengers to the edge of space for a mere $250,000 for 15 minutes.
Implications - Outer space has always been a fascination amongst kids and adults alike. With numerous sci-fi comics and films, the imagery of space continues to inspire numerous brands to produce their interpretation of futuristic clothes. As consumers look into the future, designers look with them as a way of evolving and expanding their creative capabilities.
Zero Gravity Fashion
Win a Trip to Space
Trend Themes
1. Space Fashion - Designing clothes that are both safe and fashionable for space travel presents an opportunity for disruptive innovation.
2. Zero Gravity Couture - Exploring designs specifically tailored for zero gravity environments presents new possibilities for innovative fashion designers.
3. Space Tourism Apparel - With an increasing interest in space tourism, there is an opportunity to develop apparel that enhances the overall space travel experience.
Industry Implications
1. Fashion Industry - The fashion industry can explore ways of incorporating space apparel designs into their product lines.
2. Space Tourism Industry - The space tourism industry can utilize space fashion designs as a way of enhancing their brand image and customer experience.
3. Technology Industry - The technology industry can develop new materials and technologies that are specifically suited for space apparel designs.